Celune Launches Lunar New Year Promotion for Routine Homecare
Creatrip Team
a month ago
Celune, a routine homecare brand focused on maintaining skin condition after clinical treatments, is running a Lunar New Year promotion mainly on its own online store. Unlike traditional dermocosmetic brands that emphasize immediate post-procedure care, Celune promotes daily, repeatable skin routines and has carved a niche positioning. The promotion offers first-time buyers reduced purchase burdens and extra benefits for repeat customers, plus gift sets aimed at holiday shoppers. After positive feedback from a free distribution event in November, the brand refined this season’s campaign to lower barriers to routine homecare. Celune is also expanding offline presence through a partnership with Mega Factory Pharmacy Seoul (메가팩토리약국) and in-flight promotions, while holding talks with overseas buyers in the Middle East, Americas, and Asia to pursue gradual global expansion. Brand head Choi Jae-hoon said the promotion hopes more consumers will adopt Celune as a post-treatment skin “routine.”
