Seoul Fashion Week Brands to Exhibit and Sell at Milan Fashion Week
Creatrip Team
a month ago
Seoul city is supporting five K-fashion brands from Seoul Fashion Week to participate in the 2026 F/W Milan Fashion Week. Selected brands — AMOMENTO, BISFXXK, DAILY MIRROR, JADEN CHO, and KIMHEKIM — will present their F/W collections in a display-format presentation at the Antonioli (a Milan designer boutique) program from Feb 26–28, and run on-site sales and buyer consultations for S/S collections from Feb 26 to Mar 10. The exhibition, titled "Soul Threads: Voices of Seoul," is directed by Professor Lee Seung-ik of Hongik University’s textile and fashion department. SHINee member Minho participated in the campaign shoot and will visit the Milan venue. This collaboration follows a 2024 MOU between Seoul and the Italian National Chamber of Fashion (CNMI) to link Seoul and Milan fashion weeks and aims to provide ongoing marketing and sales support so K-fashion brands can enter global markets more steadily. (Antonioli: a well-known Milan boutique/curated multi-brand store)
