GS Shop Expands ‘CHOR AUTHENTIC’ into Accessories, Aiming for Total Fashion Brand
Creatrip Team
a month ago
GS Shop is expanding its in-house minimalistic fashion label CHOR AUTHENTIC from clothing into accessories like shoes and bags to become a total fashion brand. Launched in 2024 with a philosophy of ‘less is more,’ the brand achieved 175% growth in 2025 and became GS Shop’s top brand within a year. Leveraging strong customer loyalty, GS Shop will apply CHOR AUTHENTIC’s classic aesthetic across categories for consistent, one-stop styling. The first accessory drop is a shoe line: the ‘CHOR AUTHENTIC Origin Sneakers’—neutral-colored, mixed leather-suede and breathable fabric, water-resistant, with a cushioned ~4cm insole for all-season wear—airing on home shopping on the 6th. A lambskin penny loafer will follow in early March. GS Shop plans to broaden the accessories range to reinforce brand identity and widen customer touchpoints. (home shopping: televised shopping channel)
