Musinsa Opens First Standalone Store for Its Private-Label Beauty Line
Creatrip Team
a month ago
Musinsa will open its first standalone store for its private-label beauty brand, Musinsa Standard Beauty, on the 12th at Hyundai Department Store Mokdong (Mok-dong) in Yangcheon-gu. The compact 30㎡ shop will carry about 20 core items focused on the brand’s value-oriented, functional skincare offerings. Musinsa launched the beauty PB in 2021 emphasizing affordable functional products, then shifted further toward ultra-low-price, high cost-performance items after a strategic MOU with Cosmax in September last year. Following earlier launches of budget skincare lines priced around 3,900–5,900 KRW, Musinsa plans to expand its ultra-budget skincare range and pursue collaborations with brands like Dashu and LG Household & Health Care to strengthen its position as a value-driven cosmetics brand.
