Premium Rice Brand Baeknyeon Nongga Names Actor Kim Kang-woo as New Model
Creatrip Team
a month ago
Baeknyeon Nongga, a premium rice brand, has appointed actor Kim Kang-woo as its exclusive model to promote the company’s “premium food culture.” Kim, known for valuing healthy family meals, was chosen to represent the brand’s philosophy of “a healthy meal.” The brand’s signature product, Sanghwangbeoseot ssal (sanghwang mushroom rice), is produced under strict quality control and is praised for its fragrant, nutty flavor. It has built a loyal following among health-conscious consumers and is expanding market share. Kim said he is honored to work with a brand that focuses on quality ingredients and hopes to share the rice’s deep taste and authenticity with many people. Baeknyeon Nongga will launch active campaigns featuring Kim and sells Sanghwangbeoseot ssal through its online mall, Naver Store, Coupang, and home shopping channels.
