TAMZ’s Hong Jin-kyung Edition Shampoo Gains Traction in Hair Loss Market
Creatrip Team
a month ago
Broadcaster Hong Jin-kyung participated in developing the ‘TAMZ Hong Jin-kyung Edition Shampoo,’ which has drawn strong consumer response since its home-shopping launch, TAMZ said on the 22nd. Sold via Lotte Home Shopping and CJ OnStyle, the shampoo has generated repeat-purchase inquiries and positive online reviews, with sales for the quarter nearly quadrupling versus the previous quarter and three consecutive months of double-digit growth. Positioned as a functional daily-use product rather than a celebrity gimmick, the formula reflects Hong’s feedback on ingredients, texture, and scent balance. It aims to reduce scalp irritation and improve hair softness compared with typical anti-hair-loss shampoos, using a subtle natural floral scent. The product arrives as hair loss concerns spread to younger and female consumers, boosting demand for practical, low-irritation scalp and hair care.
