Ex-Navy Airman Creates Viral 'DooJjonku' Dessert, Earning ₩130M a Day
Creatrip Team
a month ago
Kim Nara, a former navy aviation non-commissioned officer turned pastry chef at Mont Cookie, revealed on SBS's Lifestyle Master that she developed the popular dessert 'DooJjonku' (short for Dubai-style chewy cookie). Combining marshmallow-coated exterior, pistachio filling and Middle Eastern kataifi (shredded phyllo) for crunch, the treat grew from a home-baking hobby to mass production. After months of experimentation, Kim’s shop now employs about 50 production staff and makes over 30,000 pieces a day, generating roughly ₩130 million (~USD 100,000) in daily sales. The dessert spread rapidly via social media and was even exported to Dubai. Kim shared her recipe on the show—baking kataifi with brown rice for crispness, mixing white chocolate with pistachio spread for the filling, and slowly melting butter and margarine for the marshmallow coating to achieve the chewy texture—and said she doesn’t intend to patent the name or method, welcoming the trend’s wider popularity.
