Starbucks Joins the 'Dubai Chewy Cookie' Craze as Prices Soar and Pistachio Shortage Bites
Creatrip Team
a month ago
The viral 'Dubai chewy cookie' (두쫀쿠) trend in South Korea has intensified as major chains like Starbucks Korea began selling a related dessert, the 'Dubai chewy roll'—a marshmallow-wrapped pistachio paste and kadaif treat—at select Seoul stores. Limited daily supply and purchase limits led to quick sellouts and long lines despite cold weather. Resellers listed the roll for up to six times the original price, showing a heated secondary market even for perishable desserts. The craze is worsened by a global pistachio supply squeeze (피스타치오) that pushed import costs up sharply, and other food brands are launching copycat products. The trend has also spread internationally through social media, with similar desserts appearing in cafes abroad.
