Clickmate Super-seller ‘Audrey Gyeom’ Expands from Fashion into Beauty and Lifestyle
Creatrip Team
a month ago
Pond Group announced its merger with Queen Live Clickmate (live commerce platform), strengthening infrastructure—sourcing support for global and national brands, logistics (e.g., Logen Courier), studio support, and financing—that could elevate Clickmate as a live-commerce leader. Clickmate’s top seller, “Audrey Gyeom,” recorded KRW 15 billion in annual fashion sales and built a loyal customer base of about 200,000. Known for high-price, limited-quantity drops and strong fandom, she has created stable revenue streams. From 2026 she began broadening categories: a Jan 25 broadcast generated over KRW 500 million from fashion alone, and a Jan 28 stream made KRW 580 million from beauty items, showing a successful move into the beauty category. Audrey is also adding premium kitchenware (e.g., brand “Allo”) and curated gold/silver collectible broadcasts in response to precious metal price rises—demonstrating fast planning and sourcing power. Pond Group will further support sellers by sourcing brands from its merged beauty platform (such as CelebE, Chosun Minyeo, VT Cosmetics) and offering studio and logistics improvements via Moda Outlet. Clickmate says Audrey’s content planning and customer trust underpin long-term growth as she evolves into a lifestyle super-seller.
