Health food brand Taylor Farms has joined OliveBetter, CJ OliveYoung’s new wellness curation concept store. OliveBetter blends food, beauty, and lifestyle products to meet growing K-beauty–driven wellness demand; its first location opened in Gwanghwamun, Seoul, with a second store planned in Gangnam. Taylor Farms’ lineup in the store focuses on convenient everyday health items, including Deep Water 180ml (prune, plum, kombucha), organic lemon juice, organic aesabi (a herbal product), and 250g prunes. To celebrate the launch, Taylor Farms will offer up to 30% off and 1+1 promotions on select items from Feb 1–8. The move aims to increase offline brand exposure and make Taylor’s products more accessible to wellness-minded consumers.
