BBQ Chairman Yoon Hong-geun Solidifies K-Chicken as a Global Brand
Creatrip Team
a month ago
Genesis BBQ, led by Chairman Yoon Hong-geun, is accelerating globalization of K-food by expanding its BBQ chicken franchise to 57 countries across the Americas, Europe, China and Southeast Asia. Since beginning global expansion in 2003, BBQ now operates in 33 U.S. states and earned recognition such as #7 in Yelp’s fastest-growing U.S. brands and praise from Taste of Home. The company showcased “K-chicken” at Anuga 2025, established a European headquarters in Spain with integrated logistics and flagship stores planned across major European markets, and is re-entering China with celebrity endorsements (actor Lee Min-ho) and new outlets in Chengdu and Shenzhen. Yoon says BBQ will continue accelerating global expansion to make K-food part of everyday dining worldwide.
