Venus Appoints Twice’s Jihyo as New Brand Model in First Change in 14 Years
Creatrip Team
a month ago
South Korean underwear brand Venus (operated by Shinyoung Wacoal) picked Twice member Jihyo as its new brand model, replacing the previous face for the first time in 14 years. The 2026 spring campaign, titled “Yes, I am the VENUS,” showcases Jihyo’s stage charisma and relaxed everyday looks; a specially made mint dress highlights the current trend blurring underwear and outerwear. The company said Jihyo’s bright, healthy energy and confident, professional image fit Venus’s heritage and new direction as it pursues rebranding.
