AI-Powered Personalized Pet Food Startup FreshHour Named Government A-Ventures Company
Creatrip Team
a month ago
South Korea’s Ministry of Agriculture, Food and Rural Affairs has selected FreshHour as its A-Ventures company for January. A-Ventures, a government program launched in May 2019 to discover and promote outstanding agrifood startups (A stands for Agriculture), named FreshHour its 81st pick. FreshHour is a pet healthcare startup that uses AI and big data to predict pets’ health needs and create personalized nutrition plans. Pet owners input data such as age, activity level, and allergies, and FreshHour’s AI suggests optimized nutrient mixes and meal plans; the company then manufactures and regularly ships tailored pet food. Supported by the ministry’s startup programs, FreshHour boosted service quality and grew revenue from about 44 million won in 2024 to roughly 120 million won last year (provisional), and was selected for the ministry’s “Innovation Premier 1000.” CEO Lim Kyung-ho said the company aims to refine its proprietary AI models and expand from Korea to global markets.
