Olive Young Opens 'OLIVE BETTER' Wellness Flagship in Gwanghwamun
Creatrip Team
2 months ago
CJ Olive Young, South Korea’s leading beauty retailer, is expanding into wellness with its first OLIVE BETTER store opening April 30 in Gwanghwamun, Seoul. The two-story, 130-pyeong (approx. 430 m²) flagship houses about 500 brands and 3,000 wellness items focused on health supplements, refrigerated/frozen ready meals, and nutrition products. Targeting health-conscious office workers in the busy Gwanghwamun area, Olive Young plans a second branch near Gangnam Station later this year and aims to open more stores in tourist-heavy districts. The company will also launch an in-app OLIVE BETTER service offering personalized product recommendations by target, purpose, and ingredients, plus guidance on intake and functionality.
