Musinsa Wins Grand Prize at 20th Asia Consumer Awards
Creatrip Team
2 months ago
At the 20th Asia Consumer Awards held in Seoul, online fashion platform Musinsa received the Grand Prize and the Ministry of Trade, Industry and Energy award. Judges praised Musinsa for evolving from an online marketplace into a consumer-centered retail ecosystem and for its in-house label "Musinsa Standard," which has become a must-shop for foreign tourists (foreign visitors). The company was also recognized for discovering and supporting young designers and helping K-fashion expand overseas. Other winners included Lotte Department Store and LG Household & Health Care (co-winners of the Health and Welfare Minister’s award) — Lotte for Lotte Mall Hanoi and LG for innovative hair-loss products under the Dr. Groot brand — and Emart24, CJ CheilJedang, and OB Beer for several agency awards. Judges emphasized that corporate innovation and social responsibility are essential as consumer sentiment faces global economic and demographic challenges.
