Starbucks Joins the 'Dubai JJonddeok Cookie' Craze, Limited Release on 30th
Creatrip Team
a month ago
Major coffee and dessert chains in Korea are capitalizing on the 'Dubai jjonddeok cookie' trend (two-jjonddeok cookie). Starbucks Korea will sell a 'Dubai chewy roll' from the 30th at six selected stores; each costs 7,200 won. Other chains like Ediya, Gongcha, Yoage, and Baskin-Robbins have introduced Dubai-style items and jjonddeok combos on delivery apps. Some worry large franchises buying key ingredients—kataifi (a Middle Eastern crispy pastry) and pistachio paste—could squeeze small bakeries and drive up raw material prices. The jjonddeok cookie is a dessert made with crispy kataifi, pistachio paste, and marshmallow coated with cocoa powder, known for its crunchy-chewy texture.
