The History of Whoo Hosts VIP 'Guobinlou' Event in Shanghai to Launch Red Edition
Creatrip Team
7 months ago
LG Household & Health Care’s luxury cosmetics brand The History of Whoo held a VIP event called “Guobinlou (国宾楼)” in Shanghai to celebrate the China-limited release of its Hwanyu Red Edition. About 30 guests attended, including families of ambassadors posted in China, business figures, media and influencers. The Hwanyu line is the brand’s premium anti-aging series featuring the medicinal ginseng ingredient; the Red Edition (red container) gained attention after being presented as a state gift at last year’s Gyeongju APEC summit. Guests sampled Hwanyugo creams, viewed traditional Korean lacquer (najeonchilgi) art, joined a lucky-draw using a Silla-era 14-faced dice called juryeonggu (주령구), and enjoyed Hwanyu-inspired refreshments. LG H&H plans further VIP events in Chinese department stores and digital promotions on platforms like Tmall and Douyin to reinforce the product’s “state-guest gift” image.
