Korean personal-care brand LADOR (JeiPi Professional) released a new fragrance hair oil called 'Angel Muguet', inspired by the lily-of-the-valley scent. The product boasts long-lasting fragrance strong enough to use as a perfume substitute, along with hair-care benefits such as reducing winter static and adding shine. A stylish promotional video starring BTS member Jimin, evoking the lily-of-the-valley (은방울꽃) theme, will accompany the launch. 'Angel Muguet' will be sold exclusively at Olive Young (a popular Korean health & beauty retailer) with launch promotions including discounts, a free 10ml mini oil, and a small Jimin photobook for certain purchases.
