Rom&nd Picks Idol Wonhee of AILEEIT as New Brand Model
Creatrip Team
a month ago
Cosmetics brand Rom&nd has appointed Wonhee, a member of idol group AILEEIT known as a ‘kosmetic otaku (코덕, cosmetic enthusiast) idol,’ as its new brand model. Wonhee has frequently demonstrated makeup on live broadcasts and personally used Rom&nd products, even visiting the brand’s Seongsu flagship “Pink Office” to help mix a lip gloss shade that later launched as a limited product. The collaboration will spotlight Rom&nd’s bestselling Glasting Color Gloss line expanded with six nude-toned shades under a “Cream Nude Gloss” concept; two of the colors were personally selected by Wonhee. The new shades will be available from Feb. 23 at Olive Young stores (online and offline) and Rom&nd’s official mall. Rom&nd said the partnership aims to deepen consumer engagement and continue offering fun, new color experiences under its slogan “handling every taste.”
