'Becoming a Yacht': LG Household & Health CEO Lee Seon-joo Drives Agility and Turnaround
Creatrip Team
2 months ago
LG Household & Health experienced revenue and profit declines last year, prompting the newly appointed CEO Lee Seon-joo (an external executive from a global beauty firm) to push a rapid overhaul emphasizing agility. Citing a shift from a market led by a few "big ships" to many nimble "yachts" (small, fast brands), Lee launched field-focused management across global sites, diagnosed structural issues, and set four core priorities: brand portfolio restructuring, customer experience innovation, growth in high-potential regions, and profitability realignment. She created a streamlined, brand-centered organization and a new "Neo Beauty Division" to nurture growth brands like Dr.Groot and Usimall, while reaffirming LG H&H’s R&D-driven, science-based approach to strengthen core competitiveness. The company hopes these changes will restore growth, though observers say measurable results will take time.
