Isabel Marant Previews 26SS Collection at Cheongdam Flagship
Creatrip Team
2 months ago
LF previewed French designer label Isabel Marant’s 2026 spring·summer (SS) collection at its Cheongdam flagship in Seoul, unveiling new products in Korea for the first time. The event drew representatives from the French headquarters, major domestic retail buyers, and fashion industry professionals. LF plans to position the Cheongdam store as the center of its new brand strategy, increasing emphasis on accessories as a growth engine. Core 26SS strategies focus on strengthening the accessories lineup—especially bags and shoes. The long-running 'Oscan Hobo Soft Bag' will be joined by a new key item, the 'Maia Bag,' while the signature 'Becket Sneakers' will be expanded with new colors and materials to drive future growth. The Cheongdam flagship, designed by French studio Sigu (architecture studio), opened in 2012 and serves as a signature house embodying the brand’s identity. LF said it will enhance curation centered on the flagship so clothing, bags, and shoes are organically connected.
