Amorepacific Donates 300 Million KRW to 'Hope 2026' Charity Campaign
Creatrip Team
a month ago
Amorepacific announced a donation of 300 million KRW to the Community Chest of Korea’s 'Hope 2026 Sharing Campaign' on the 28th, marking its 24th year participating in the initiative. Since 2008 the company has designated funds to 'Beautiful Life' to support economic empowerment and independence for vulnerable women, and from 2024 it has supported 'MEET YOUR BEAUTY' to promote healthy, inclusive beauty awareness among youth. In its third year, the MEET YOUR BEAUTY campaign will expand school- and agency-based education while offering intensive programs for vulnerable adolescents who struggle with positive self-image. The company plans to develop scalable curricula and operation guides for broader, sustainable use in educational and care settings, and to spread messages of inclusive beauty through diverse community engagements. An Amorepacific spokesperson said the donation reflects the company’s commitment to social responsibility and continued support for those in need.