Now In Korea
SATUR Reports 110 Billion KRW in Annual Sales as Brand Expands Offline and Overseas
Creatrip Team
a month ago
SATUR, a contemporary brand under Recipe Group, reported annual sales of about 110 billion KRW in 2025, up roughly 83% year-on-year (1.8×). Operating profit more than doubled. Growth was driven mainly by strengthening offline channels and accelerating overseas expansion. Offline sales now make up 71% of revenue, rising 18 percentage points from the prior year, with around 55 stores total (43 domestic, about 10 international). Domestically, SATUR opened 20 new stores in high-tourist areas such as Myeongdong, Dosan, and Gwangjang Market (광장시장), and flagship stores delivered strong results—average monthly sales included SATUR Archive Myeongdong at 1 billion KRW and SATUR House Seongsu/Seoul Forest at 500 million and 400 million KRW respectively. Internationally, SATUR launched flagship stores in Taiwan (monthly ~200 million KRW), Harajuku in Japan (5 hundred million KRW in the first month; cumulative ~1.3 billion KRW by December), and six stores across Beijing and Shanghai. The brand’s fashionable yet approachable design and consistent in-store experience—promoting the “joyful Saturday” lifestyle—helped it gain cultural resonance and influencer attention in China, Japan, and Southeast Asia. SATUR targets 150 billion KRW in sales next year, planning further domestic store openings in tourist hubs (Myeongdong, Hongdae, Bukchon) and expanded Asian presence before considering North America and Europe.
Like the information?