Musinsa Expands from Fashion to Beauty with First Offline Store in Seongsu
Creatrip Team
a month ago
Musinsa, known for its online fashion platform, will open Musinsa Beauty’s first permanent offline store in Seoul’s Seongsu-dong in Q2, located inside the large Musinsa Megastore Seongsu. The beauty section is expected to host about 800 brands with dedicated zones for makeup, skincare, and fragrance, plus special fashion-beauty collaboration exhibits and regular partnerships with popular IPs and brands. Musinsa plans additional standalone beauty shops in districts like Seongsu and Hongdae, though growth faces competition from established beauty retailer CJ Olive Young. The company also aims to expand globally this year into North America, Latin America, Southeast Asia, and the Middle East through local distributors and partners to capitalize on K-beauty demand.
