Daiso’s Makeup Collab Sells Out in Hours: ‘Zoom by Jung Saem Mool’ Sparks Value-Beauty Rush
Creatrip Team
7 months ago
Daiso’s new beauty line, ‘Zoom by Jung Saem Mool’—a collaboration with famed makeup artist Jung Saem Mool—has triggered a sell-out frenzy. Launched earlier this month, the budget cosmetics (priced 1,000–5,000 won) promise quality similar to 30,000–50,000 won premium items, driving repeated online and in-store ‘open-run’ rushes. After four restocks in two weeks, 11 of 13 items were temporarily out of stock on Daiso’s app, with the sebum-control compact emerging as a standout. The trend recalls late-2023’s “VT Liddle Shot” (a prior budget-beauty hit) and has pushed Daiso’s beauty sales up 144% in 2024, prompting competitors like GS25 and Emart to expand low-price beauty lines and services. Analysts say Daiso is reshaping consumer expectations—proving that ultra-cheap but effective cosmetics can disrupt pricing and marketing across the beauty market.
