3000-Won 'Value' Dubai Chewy Cookie Sparks Early-Morning Lines in Seoul
Creatrip Team
2 months ago
A Seoul bakery has sparked long queues as it sells a popular Dubai-style chewy cookie (두바이쫀득쿠, a chewy pistachio cookie trend) for only 3,000 won—about half the usual 6,000–13,000 won price. Shoppers began lining up hours before the 10 a.m. opening; staff had distributed 75 queue tickets and online delivery slots sold out in seven seconds. The owner credits social media mentions for the sudden fame and says cost savings come from small portions, self-service, simple packaging and a two-person production team. Rising ingredient costs—pistachio prices have nearly doubled—have driven prices up elsewhere, prompting consumers to seek cheaper alternatives. SNS users are even sharing DIY “value” versions using snacks like 찰떡파이 (rice cake-filled pie) and spreads to mimic the chewy and crunchy textures. Experts say the trend shows consumers value accessible experiences and that lower-priced options help more people try the viral treat.
