Dr. Forhair Names Park Bo-gum as New Brand Model, Launches ‘Shampoo is Dr-Forhair’ Campaign
Creatrip Team
7 months ago
Dr. Forhair, a Korean scalp-care brand, has appointed actor Park Bo-gum as its new brand model to reinforce a healthy, trustworthy image. The company plans wide collaboration activities to amplify its message. It also upgraded its flagship Poligen Shampoo—an award-winning product (7-year Olive Young Awards winner, 13-year Korea Consumer Satisfaction No.1)—and introduced the new “Poligen Thickening Shampoo” that boosts scalp strength, improves feel, and adds hair volume. The formula increases use of the brand’s scalp absorption technology (Folligen-X™) by 33 times for enhanced biocompatible uptake. A promotional pre-launch will run on Naver Brand Store and Naver New Product Week from Jan 26 to Feb 1, offering up to 58% off bundles and special gift kits. Dr. Forhair aims to strengthen its leadership in the hair-loss and scalp-care market with this campaign.
