'Black & White Chefs' Spurs Kitchen Gadget Boom After Temple Chef's Kimbap
Creatrip Team
7 months ago
After a recent episode of Netflix's cooking show 'Black & White Chefs 2' featured temple food master Sunjae (a Buddhist monk) making tofu kimbap, viewers began recreating the dish and buying kitchen tools. Online posts show fans adapting the recipe (e.g., grilling tofu and braising it in soy sauce), and retailers report sharp increases in orders. Lotte Homeshopping said kitchen appliance and tool orders roughly doubled compared with December 2024, with cookware orders tripling and pre-broadcast alerts quadrupling. Premium kitchen brand Kitchen Bach (by Hanssem) — an official sponsor that supplied an island counter and large pantry for the contest — saw sales rise 78% year-on-year. Companies are also launching themed products, like Kimberly-Clark's Kleenex kitchen towel 'Black & White Chefs edition' emphasizing the show's colors and scenes. The program is driving not just recipe trends but purchases of premium appliances and kitchen upgrades as viewers aim for higher-quality home cooking setups.
