Surging Prices for 'Dubai-Style' Two-Jjonku Cookies as Hotels Join the Trend
Creatrip Team
a month ago
Demand for 'Two-jjonku' (Dubai-style chewy cookie) has driven retail and ingredient prices sharply higher across Seoul. Small bakeries raised single-cookie prices from about ₩5,000–6,000 to ₩7,000–8,000 and larger items reached ₩15,300, while some shops temporarily halted sales due to cost pressures. Key ingredients such as pistachios have jumped from ~₩40,000–70,000 per kg to as much as ₩130,000, and other inputs (cacao powder, white chocolate, marshmallows, kataifi) are also scarce and pricier. Packaging costs rose too after middlemen pushed plastic wrap from ~₩100 to ₩300 each. Hotels and major bakeries are capitalizing on the craze: Fairmont Ambassador Seoul sells a three-cookie set for ₩25,000 with limited daily quantities, and Lotte Hotel’s Pierre Gagnaire offers a pistachio-based dessert inspired by the cookie on its course menu. Industry observers expect ingredient and product prices to remain elevated while demand stays high.
