Paris Baguette Removes Scoring Step After Controversy Over New 'Very Chewy Ball'
Creatrip Team
7 months ago
Paris Baguette has changed the production process for its new 'Very Chewy Ball' by removing the step that scored frozen dough. The adjustment, applied from store production on the 21st, was explained as a safety and efficiency measure: forcing cuts into hard frozen dough made work difficult and risky. The bakery also updated product photos on its official website to show the unscored appearance. The move follows online uproar after photos of the item showed strawberry cream cheese peeking through the cuts and drew comparisons to female genitalia, prompting criticism. The 'Very Chewy Ball' is one of 15 items launched for the chain's 'Berry Bomb Festa' and features chewy bread filled with strawberry cream cheese. (파리바게뜨: Paris Baguette)
