Paris Baguette Changes Process After Controversy Over Pastry’s Appearance
Creatrip Team
a month ago
Paris Baguette has altered the production of its new ‘Berry Jjondeuk Ball’ after online users noticed the pastry’s appearance resembled female genitalia. The bakery chain announced that, starting with items made on the 21st, it will remove the step of making cuts in the dough while frozen, citing worker safety and efficiency—cutting frozen dough was difficult and risky. Critics say the change also responds to the viral controversy; product photos on the official website were updated to show the pastry without the cuts. The ‘Berry Jjondeuk Ball’ is part of the ‘Berry Bom Festa’ line and is a round bread filled with strawberry cream cheese that can ooze out during baking, creating the contentious look. (Paris Baguette: a major Korean bakery chain)
