Musinsa Opens First Department Store Outlet at Lotte Department Store Jamsil
Creatrip Team
a month ago
Musinsa, South Korea’s leading online fashion platform, is entering the department-store market for the first time by opening an offline store, ‘Musinsa Store,’ on February 23 at the Kinetic Ground on the 2nd floor of Lotte Department Store Jamsil in Seoul. The 892.5㎡ store targets shoppers in their 20s–30s and is organized into zones such as Girls, Young, Work & Formal, Sports, Shoes, and Accessories. About 100 curated brands including The Coldest Moment, MISEKI SEOUL, and Arkham will be featured. To celebrate the opening, Musinsa will sell a limited “Super Bag” (curated popular items) for 49,900 won and run joint promotions with Lotte World Mall food & beverage outlets and Lotte World Adventure through Feb. 1. The Kinetic Ground is Lotte’s K-fashion area aimed at younger customers. Musinsa plans to expand its offline presence nationwide with various formats like street stores and shop-in-shops to strengthen connections between brands and consumers.
