Gupne Chicken Targets Solo Diners with New 'Chuchu Chicken Steak' and Flexible Portions
Creatrip Team
7 months ago
Gupne Chicken operator GN Food opened a pop-up in Hongdae to promote its new ‘Chuchu Chicken Steak’ (endorsed by celebrity Choo Sung-hoon and his child) and a flexible ordering strategy aimed at rising single-person households. The oven-cooked steak-style chicken uses a low-oil method and a proprietary steak sauce. Menu options include 1, 1.5 and 2 sets plus tasting portions so customers can order for solo meals (honbap) or larger gatherings. The brand has previously added smaller piece options to respond to customer feedback and sees growing demand from one-person households—now about 36% of all Korean households. The pop-up also features exhibits, a hands-on “Chuchu Crew Test” cooking game with stamp rewards and a chance to win signed merchandise in a timed challenge. GN Food says expanding portion choices follows market shifts and delivery platforms’ rising “single-serve” categories.
