Preview of K-Fashion for Fall/Winter: LF Hazzys Hosts Global Order Fair
Creatrip Team
2 months ago
LF’s Hazzys brand opened its flagship store in Seoul for a global order fair presenting its 2026 fall/winter (26FW) collection to overseas buyers and domestic retailers. Around 300 items — including trench coats, lightweight jumpers, cardigans, seersucker shirts, wide-brim hats and kids’ pieces — were displayed across four floors. Buyers from Russia, India and other markets closely inspected materials, photographed staged family-look displays featuring kids’ items, and used QR codes to view AI-generated styling suggestions. LF has been running experiential “brand experience” order fairs since last year to let buyers handle products and absorb brand philosophy; the approach helped increase orders double digits previously. Hazzys is expanding globally, with long-established operations in China, Taiwan and Vietnam, recent openings in Moscow and India, and plans for further European expansion.
