Korean Luxury Skincare Sulwhasoo Launches on UK Beauty Platform Cult Beauty
Creatrip Team
7 months ago
Sulwhasoo, South Korea’s luxury skincare brand, has officially joined UK online retailer Cult Beauty to use the British market as a strategic gateway into Europe. Cult Beauty curates products based on brand story, efficacy, and sustainability; the partnership aims to strengthen local communication and introduce Sulwhasoo’s heritage-led approach to British consumers. The launch features top-selling Sulwhasoo products Yoonjo Essence (윤조에센스) and Jaum Saeng Cream (자음생크림) — the former promotes preventive care using the brand’s proprietary ingredients, and the latter is a decade-long domestic best-selling anti-aging cream that boosts skin resilience and density. Sulwhasoo says the UK entry is a key milestone in its wider expansion across Europe and the Middle East.
