Cosmax Targets Japan with Mesh Cushion and Color Solutions
Creatrip Team
7 months ago
Global cosmetic ODM Cosmax showcased customized color-matching technology and localized base makeup formulas at Cosme Week Tokyo 2026 to target the Japanese market. At the largest Japanese beauty expo, Cosmax highlighted its Shade Atlas (a data-driven system for tailored shade consulting) and organized its booth into K-Beauty, Mega Trend, and Color Trend zones. Responding to local preferences shifting from sponge cushions to mesh cushion foundations, Cosmax emphasized mesh cushion formulations and plans to expand K-Beauty base makeup demand in Japan using its bespoke color solutions that combine global data with biannual trend colors. The company aims to offer localized products and serve as a launchpad for clients seeking global expansion.
