Now In Korea

'Dujjonku' Cookie Craze Defies Winter Cold

Creatrip Team

7 months ago

A strong craze for “Dubai Jjondeuk Cookie” (두바이 쫀득 쿠키, a chewy Korean-style cookie trend nicknamed 'Dujjonku') continued on Jan. 20 as long lines formed outside a bakery in Jongno, Seoul. Despite freezing weather, customers queued to buy the popular treat, showing how viral food trends and social media-driven demand are shaping local bakery culture in Korea.

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