Torréjours (Touslesjours) Teams with K‑Pop Rookie AlphaDriveOne to Release Collaboration Cake
Creatrip Team
2 months ago
CJ Foodville’s bakery chain Tous les Jours (뚜레쥬르) is launching a collaboration cake with new K‑pop boy group AlphaDriveOne (알파드라이브원). The “AlphaDriveOne Chocolate Fresh Cream Cake” layers black and chocolate sponge with rich chocolate ganache, chocolate whipped cream and crunchy chocolate balls. Each cake includes a set of unreleased photocard(s) aimed at fans: one group photocard plus one random set of individual member photocards (two concepts: “BLOW OUT THE CANDLES” and “ONE HEART”). Preorders run through Jan 28 via the Tous les Jours app; adult customers who preorder can be entered in a draw for signed prizes by members. Cakes can be picked up Feb 26–Mar 2 at designated stores. Tous les Jours plans more products with the group, who debuted with mini‑album “EUPHORIA” and achieved 1.44 million first‑week sales, placing them second in K‑pop debut sales records. (photocard: collectible photo cards often included with K‑pop merchandise)
