Customized Shade Technology Unveiled: COSMAX Shakes Up Japan’s Base Makeup Market
Creatrip Team
7 months ago
ODM cosmetics company COSMAX showcased its booth at Cosme Week Tokyo 2026 (March 14–16), highlighting K-Beauty, mega trends, and color trend zones. The company promoted its Shade Atlas (a color database and consulting service) — developed from analyzing base makeup across countries — to deliver tailored shade combinations twice a year based on target markets and consumer segments. COSMAX displayed localized formulations of popular Japanese base makeup, including a shift from traditional sponge cushion foundations to mesh cushions (a cushion foundation type with a mesh applicator), placing mesh cushions prominently across all zones to emphasize formulation capabilities. COSMAX says it will strengthen K-Beauty premium value by combining its color-matching technology with localized product solutions for Japanese consumers and expand customized solutions for clients aiming to use Japan as a springboard to global markets.
