Musinsa Opens First 'Musinsa Kicks' Store, Aims for 10 Locations This Year
Creatrip Team
a month ago
Musinsa, Korea’s leading online fashion platform, opened its first brick-and-mortar sneaker multi-shop 'Musinsa Kicks' near Hongdae on Jan 9. In ten days the store recorded about KRW 360 million in sales and 33,000 visitors, with limited-release sneakers and a 'Super Bag' (limited starter package) selling out quickly. Musinsa plans up to 10 Kicks stores this year, including a standalone shop in Seongsu and shop-in-shop outlets with major retailers, targeting annual sales of around KRW 50 billion. The move aims to challenge dominant domestic shoe multi-shop ABC Mart, which holds more than half the market. By leveraging its strong online fanbase and exclusive product drops, Musinsa hopes to rapidly expand offline market share and emerge among the top five multi-shop operators in Korea.
