Reporter’s Receipt: CEO Cat Parents Inspire Thoughtful Pet Products
Creatrip Team
7 months ago
A reporter covering pet industry trade shows bought two Korean pet-care products at the cat-only fair 'Ganatchimo' in Seoul: Catcode’s patented Grooming Brush and Petztag’s odor-blocking disposal bag 'Sonssack.' The Grooming Brush, developed over four years by Catcode founder who wanted to reciprocate his cat’s grooming, mimics a cat’s tongue surface with soft nodules and a gripable, modular design (patented); it can even hold water to emulate saliva and reduces stress during brushing. Petztag’s Sonssack, created from an eco-friendly, air-impermeable material after two years of R&D, blocks litter odors—an innovation born from the founder’s long experience living with cats; sizes include XS and larger formats, and a dog-version is due in March. The reporter tested both: cats adapted to the brush and purred, and the bag successfully masked a strong scent sample. The piece highlights how personal pet-owner experiences drive detailed product design in Korea’s growing pet market.
