K-beauty Brand The Saem Opens Popup in Osaka’s Namba with Junho Fan Goods
Creatrip Team
2 months ago
K-beauty brand The Saem opened a popup store in Namba City, Osaka from January 16–25 to expand local touchpoints and boost direct engagement with Japanese consumers. Visitors can test bestsellers like the Cover Perfection Triple Pot Concealer and Gem Miracle Pink Bubble Mask, including the Vogue UK–praised Cover Perfection Tip Concealer. The event leans on fandom marketing with global ambassador actor Lee Junho: customers join a 100% winning gacha (capsule toy-style lottery) to receive guaranteed Lee Junho goods—hand mirrors, random keyrings, photocards, mini posters—and a photo zone and signed fabric poster giveaways. The Saem expects the hands-on popup to convert Japan’s trial-first shoppers and plans continued online-offline campaigns to grow brand awareness in Japan.
