K‑Beauty Meets K‑Pop: Alpha Drive One’s Debut Popup Draws Global Fans to Seongsu
Creatrip Team
2 months ago
New boy group Alpha Drive One debuted on Jan. 12 with mini‑album EUPHORIA and packed a special popup at Olive Young N Seongsu (a popular Korean beauty store). The title track “FREAK ALARM” quickly climbed Melon’s Top100 and the album hit one million streams within 14 hours. Olive Young turned its in‑store ‘Trend Spot by Seongsu’ into the group’s popup, selling the group’s album alongside Bring Green (the group’s ambassador brand) products and offering services like Olive Young’s ‘Today Dream’ same‑day delivery, which helped fans buy albums and choose photo‑card perks. International and local fans — including young parents and even a grandmother accompanying her granddaughter — lined up, swapped photo cards (collectible printed cards included with K‑pop albums), and entered draws for a private fan‑sign event and beauty services like Quick Touch‑Up (makeup). The popup runs through Jan. 31, with official MD presales starting Jan. 26. This collaboration highlights growing synergy between retail logistics, K‑beauty, and K‑pop fandoms in Korea.
