Glow Power: Shinsaegae Intl. Pushes Vegan Hourglass Foundation as Top Seller
Creatrip Team
2 months ago
Shinsegae International is focusing its sales and marketing on Hourglass’s Illusion Luminous Glow Foundation, a vegan luxury beauty product it imports and sells. Launched last year, the foundation gained popularity for delivering a natural, dewy glow and quickly became the brand’s best‑selling foundation, with monthly sales rising more than fourfold. Nicknamed “serum‑glow foundation” for its hydrating, skin‑fresh finish, the formula includes hyaluronic acid for long-lasting moisture and claims up to 12 hours of luminous wear without darkening. It is fully vegan (no animal‑derived ingredients) and offers SPF30/PA+++ sun protection, available in 10 shades tailored for Korean skin tones. Shinsegae International plans to further promote the product as glass‑skin (유리알 광채) trends grow and to continue introducing trend‑responsive, vegan formulas.
