New Balance 1080v15 Pre-Sale and Run Hub Events in Seoul
Creatrip Team
2 months ago
E-Land World will offer pre-sales of New Balance’s 1080v15 running shoes with a special ‘Run Your Way Half Marathon’ package for an event on March 1 in the Gwanghwamun area. The in-store pre-sale starts on the 17th at 10:00 AM at New Balance direct stores in Myeongdong, Seongsu, Gangnam, Sinchon, Run Hub Bukchon, and Dongsung-ro 2nd branch; official online and offline release is on the 18th at 11:00 AM. The 1080v15 is a neutral running shoe focused on long-lasting cushioning and comfort, suitable for various running styles and extended everyday wear. For about six weeks from launch, the Seongsu store will host a ‘Run Hub’ pop-up offering running coach programs, recommended local running courses linked to Seongsu F&B (food & beverage) districts, and custom zones to motivate continued running. E-Land says these offline touchpoints aim to expand running culture beyond product experience, including the half marathon package and Seongsu Run Hub activities.
