K-Beauty Tourism Boom: Olive Young Sees Surge in Foreign Visitors
Creatrip Team
a year ago
In 2022, Olive Young, a major Korean beauty store chain, saw a significant increase in foreign customer sales, with visitors from 189 countries making 9.42 million transactions. The flagship store in Seoul's Myeong-dong district, where 90% of customers are foreigners, highlights the popularity of K-beauty products among international tourists. Sales dramatically rose among European nations, and also in countries like Mexico and Turkey that are fans of Korean culture ("Hallyu"). Olive Young plans to expand services tailored for foreign customers to other tourist-heavy locations like Busan and Jeju, showcasing popular K-beauty brands in dedicated areas. American tourists favored sun care products, while Asian tourists leaned towards traditional products like mask packs and serums.
