MediCube Seongsu Flagship Draws 15,000 Visitors in First Month
Creatrip Team
7 months ago
Global beauty firm APR’s new Seongsu-dong flagship store, “MediCube Seongsu,” recorded over 15,000 visitors within a month of its December opening. The experiential store—APR’s third offline space after Hongdae and Dosan—blends retail with gallery-like pink-and-white “Pink Fairy (요정)” interiors that are popular photo spots. The shop showcases MediCube AGE-R beauty devices and limited collaboration editions (e.g., Booster Pro Ilwol Obongdo Edition, My Melody Edition). Beauty devices account for more than 70% of sales, and around 50% of buyers are foreign visitors from China, Japan, the US, Europe, Thailand and more. Staff who can assist non-Korean customers and offer personalized routine guidance helped convert trials into purchases, reinforcing MediCube’s K-beauty appeal. APR plans to continue offering differentiated brand experiences at the location.
