Shinsegae Department Store Holds ‘Baby Welcome Week’ with Up to 40% Off Premium Baby Goods
Creatrip Team
7 months ago
Shinsegae Department Store is running a nationwide “Baby Welcome Week” from Jan 15–22 across 13 branches, offering discounts and gifts on strollers, car seats, baby chairs, newborn clothing and more. The promotion includes 44 kids’ brands and highlights premium stroller and baby gear sales growth—brands like Bugaboo (부가부), Egg (에그), Stokke (스토케) and Cybex (싸이벡스) have driven the category’s double-digit growth in 2025. Selected items such as Bugaboo strollers and Giraffe high chair receive 5% off; newborn clothing and goods are discounted 10–40%, with special offers (e.g., Etoile 20% off new spring items, MINKMOO 30% off purchases over 200,000 KRW). Limited-time special-price items and pop-up stores (e.g., MiniDudu, Noriter Project, Egg) are also featured. Shinsegae says the event responds to a sustained rise in monthly births and aims to celebrate pregnancy and newborns while providing savings for expectant parents and gift shoppers.
