Antomars: Turning Golf Adventure and Imagination into Reality
Creatrip Team
2 months ago
Antomars, a Korean golf apparel brand launched in 2020, frames golf as an adventure that reaches “from Earth to Mars,” using space-inspired storytelling to spark golfers’ imagination. Founder An Ga-won, a former bond trader, researched US markets and shaped the brand’s playful designs (e.g., the Planet Golf Tee French Fry edition). After six years, Antomars focuses on consistent brand narrative, high product quality, and measured growth—prioritizing better materials and functional design over rapid expansion. The brand posts 30% growth this year and plans a December pop-up in Shinjuku Takashimaya for overseas expansion. Antomars also launched the “Space Golfer” team to sponsor players (14 members including tour pros and media pros), aiming for mutual growth through athlete partnerships. The brand name blends the founder’s surname and “Mars,” and its spaceship logo symbolizes continuous exploration. Key strategies: coherent storytelling, product quality, and athlete sponsorship to build credibility and long-term presence in the golfwear market.
