CreatripTeam

Olive Young, a leading K-beauty retailer in Korea, has become a must-visit shopping destination for foreign tourists. In the past year, it recorded transactions from tourists of 189 countries, amounting to 9.42 million purchases. This highlights the global appeal of K-beauty, transcending regional preferences. Tourists from Europe, such as Italy and Spain, showed significant sales growth, while American customers favored affordable Korean sun care products. The store's efforts to enhance the shopping experience for foreigners include specialized services in high-traffic locations and training staff as 'global customer experts.'